You’re Being Played By Twitter

You’re Being Played By Twitter

There doesn’t seem to be much available out there about Social Media from a gamification perspective that is accessible to regular users as opposed to designers or math-types. Gamification is the use of game play mechanics for non-game applications, particularly...
Why You Probably Suck At Twitter (You Don’t Cheat)

Why You Probably Suck At Twitter (You Don’t Cheat)

A couple of days ago I received an email encouraging me to cheat. It was from Twitter. Here is the pertinent part of the message: Twitter was offering two methods of advertising. Neither involved any sort of ad placement or banner placement. Rather they offered:...
The Anticipation of Being Re-Tweeted

The Anticipation of Being Re-Tweeted

I previously wrote about the gamification of social media services in a piece entitled: You’re Being Played By Twitter. The article touched on the use of engagement statistics and feedback loops in order to draw users deeper into the services provided. Essentially,...