Avoid Hyperbole

Avoid Hyperbole

There is nothing worse than reading a brief that is filled to the brim with over-the-top exposition and exploitative narrative detail. It does not bolster your argument – it dampens your argument. Forcing a reader to navigate sentimental adjectives and impassioned...

Blawg Review #308

Today is a red letter day…for science. Nearly 60 years ago, James D. Watson and Francis Crick introduced the modern concept of the double helix formation of deoxyribonucleic acid (DNA). On this very same day, the Human Genome Project was completed in 2003, which...

Blawg Review 287

Welcome to this week’s Blawg Review. For the unaware, this past week was National Freedom of Speech Week. “In the future days which we seek to make secure, we look forward to a world founded upon four essential human freedoms. The first is freedom of speech and...