When approaching a complex situation that requires a creative solution, some leading research points to a novel approach to problem solving. Don’t solve the problem based on how you would solve it, but instead pretend to be someone else and solve it from their...
How many advertising messages are you exposed to a day? Take a moment to think about. Billboards, TV ads, radio ads, web ads, branding on any packaged goods, clothing, objects all over your home (that iPhone sitting next to you), iconography, texts ads…it goes...
Interesting piece on on how to trick oneself into creativity over at Psycasm. I thought the best bit was below: In a seperate papar, Chrysikou (2006), looked at how best to train insight. It seems (from my understanding of the paper) that some simple...
That’s according to some new research from Lally, P., van Jaarsveld, C., Potts, H., and Wardle, J. in the European Journal of Social Psychology 10.1002/ejsp.674. From a review at the BPS Digest Blog: (the) team recruited 96 undergrads (mean age 27) and asked them to...
