When approaching a complex situation that requires a creative solution, some leading research points to a novel approach to problem solving. Don’t solve the problem based on how you would solve it, but instead pretend to be someone else and solve it from their...
How many advertising messages are you exposed to a day? Take a moment to think about. Billboards, TV ads, radio ads, web ads, branding on any packaged goods, clothing, objects all over your home (that iPhone sitting next to you), iconography, texts ads…it goes...
