Tag Archives: reputation

And The Most Trusted Type of Advertising/Promotion Is…

  There has been a bit of discussion around legal blogs lately debating the importance of networking and building relationships in person v. some other method of building relationships. There are a number of marketeers, social media gurus, and lawyer coaches out there who will tell you that being on the internet, and social media [...]

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How To Build A 20 Year Relationship With Your Clients

In 1993, I walked into an outdoor equipment store looking for a pair of rock climbing pants. I had just been climbing and rappelling a week before and promptly decided that I was going to take up rock climbing. I was young and taking up a hobby every three months. They generally didn’t last. Like [...]

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That Physical Thing

  A couple days ago Jordan Rushie made a post at the Philly Law Blog entitled Your Website Is Not a Reception Area in response to the ongoing rah-rahs at the ABA TechShow and “lawyer coach” Rachel Rodgers. Rushie states: Ah, the future of law! Technology is going to change everything about lawyering! In the very [...]

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A Stranger’s Judgment

  I’m in Florida on vacation at the moment. Warm sun. Not a cloud in the sky. Crystal clear water. So naturally, to start the vacation off on the right foot, I went out and found a local gym to lift weights. It’s always an interesting experience to be in a new gym for the first time. [...]

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Why You Probably Suck At Twitter (You Don’t Cheat)

A couple of days ago I received an email encouraging me to cheat. It was from Twitter. Here is the pertinent part of the message: Twitter was offering two methods of advertising. Neither involved any sort of ad placement or banner placement. Rather they offered: Promoted Accounts  Promoted Tweets Why is this cheating? Because, whether you realize it or [...]

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“No. In fact, I worry about not offending people.”

  So says Dan Harris over at China Law Blog: I remember being a panelist at a Shanghai event a few years ago when someone in the audience asked me if I was ever concerned about offending people with this blog. My response went something like this: No. In fact, I worry about not offending [...]

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What Is More Important Than Winning?

Lost among all the other news of the past month, a story slipped through the cracks that deserves recognition. A story about the integrity of Spanish runner Ivan Fernandez Anaya.  Two weeks ago, on December 2, Spanish athlete Iván Fernández Anaya was competing in a cross-country race in Burlada, Navarre. He was running second, some [...]

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Your Reputation for $15

The following is an email I just sent to a young man wanting to become a marketing strategist/consultant of some sort. It also includes a different email that I sent to a law firm a couple of days ago. Hey XXX, Last thing from me I promise. You want to write about trust. I’ve done [...]

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A Curated Version of Yourself

  N.I.N.J.A - No Income, No Job, or Assets Often used in context with loans, it also applies to so-called social media “experts.” There has been a ridiculous rise fo people claiming to be some sort of expert or professional or guru in social media in the past few years. How many? Try this on for size: So [...]

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Customer Service…or Whatever

My wife and I walked into a local Starbuck’s. It was moderately full but there was only one other couple in line. I placed our order after the couple in front of us (tall, skinny chai; extra hot) and sat down to wait on our order. After our son was done explaining to us that [...]

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