Generally speaking, lawyers live in Microsoft Word (or Wordperfect, ick). That is, lawyers work with words more than anything else. It’s our wheelhouse. Convincingly stringing lots of words together is how we earn our keep. Generally speaking, consultants,...
Once the purvey of advertisers and marketers, almost everyone is now aware of the concept of branding and brands. The Marketing Accountability Standards Board (yes, that’s a thing) defines a brand as a name, term, design, symbol or other feature that...
It’s no secret that I’m a fan of Ross Guberman’s work. I reviewed his first book, Point Made: How to Write Like the Nation’s Top Advocates here (and the 2nd edition here). I still think it’s probably the best legal writing book out there. If...
This morning I received a press release, which is nothing worthy of comment in and of itself. I get lots of press releases. usually from some PR company that wants to promote a lawyer’s recent: book, case, appearance in the news, conference, etc. I also get lots...
If you’ve been out of the loop the past few years, crowdfunding has become a major force in how capital is raised – outside of vcs, angels, banks, and the like. Crowdfunding is the process by which business, causes, and people raise monetary contributions...
