Online Reputation – How To Create A Buffer Around Your Name

You can watch the above for a recording of the live broadcast between Gyi Tsakalakis and I. We go over the basic preventive measures you should take in order to protect your name online.

  1. Buy a domain with some version of your name. JaneDoeLawyer.com
  2. Build a website on the domain. This does not have to be robust, a one-pager will do.
  3. Register accounts on the three major social media websites: Facebook, Twitter, Linkedin. Use the same name as your domain.
  4. In the social media profiles you create, link to your domain.
  5. If your law firm has a website with some solid authority/equity, makes sure your profile page is robust.
  6. Claim basic profiles on lawyer registry/review sites.
  7. If there are pictures of you on the web (social media profiles, headshots on your website or firm page), make sure you are properly labeled. “Jane Doe” not IMGDR4385.JPG.
  8. Be present online – blog, be active on social media, write for a totally separate publication.

All of the above should go a good ways to protecting your name online. For more details on each of the above, watch the video.

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