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Law . com: Help Us Help Ourselves

So apparently the folks over at Law.com decided they want to be the Huffington Post. From Robert Ambrogi:

law comALM revealed that it will be pushing out a major overhaul of the Law.com website by the end of November and that, as part of that, it will be launching an extensive contributor network in the style of The Huffington Post, with from 100 to 500 writers from outside ALM regularly contributing commentary and analysis…

Regarding the contributor network, Law.com will be inviting outside authors to become regular contributors to the site. When this network launches in November, it is expected to have at least 100 contributors. By the time of LegalTech in February, the Law.com editors hope to have as many as 500 contributors.

The contributors will not be paid but will be given access to a WordPress-based platform that will allow them to publish directly to the Law.com site. These contributors are expected to include individuals from all walks of the legal profession, including lawyers, law professors, legal marketers, legal recruiters and the like.

Woo! If there is one thing I really like to do, it’s work for free and have someone else make money off of my work. That sounds like the best. I mean, Law.com isn’t going to pay contributors, but “give them access to a WordPress platform!!”  I am blown away. That is beyond generous. Where else could you get access to WordPress?

I’d almost say contributors should pay Law.com for the privilege – actually, that’s a much better idea! Why should Law.com only make money off of advertising and referrals? They could also make money by charging people for “access” to be a contributor. They’re leaving money on the table! Someone didn’t do their due diligence on this one.

  • http://williesha.wordpress.com/blog Willi

    Are they assuming Law.com has a big enough audience (like HuffPost) to warrant free guest blogging? This reminds me I need to write about that again.

    • http://associatesmind.com Keith Lee

      Presumably. Unfortunately the content on Law.com is shallow more often than not, and that’s with paid writers. Not really clear on how allowing in unpaid bloggers is going to raise the quality level.

      • http://williesha.wordpress.com/blog Willi

        Yikes, that will do nothing but make their job harder and the content will definitely go down in quality.

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